We were approached by our good friends at Bureau Béatrice to develop the in-store visuals for the new Tiffany & Co store in Bankok. As they we’re so well received we adapted them later on for the new store in Kuwait and a pop-up in The Emporium shopping mall.
The idea
The new stores have led-screens on the outside, some with product displays embedded. We created a window where you can see the “bird on a pearl” flying around, sometimes landing on the product displays.
This way the bird feels grounded, but still free to roam around the store. The bird looks playfull yet luxurious, the diamonds flickering with every wingflap. Now and then we zoom in on the diamonds making up the bird, showcasing its beauty with a close up.